Designer name : alice Maknoun

Origin : Nord Manchester, Cheshire

Design signatures:
 “Relaxed, refined, understated, sensual. Drape against structure.”

How would you describe your ideal client ? “Confident, open to new ideas but still with their own sense of style.”

Career highlight : “Maybe it's yet to come?”

Three spring/summer inspirations : “ my two mothers : Shirley Eileen Stephens née Ryder , and mother nature. Rebirth. "

What’s next for your brand ? 
“ We are refining everything.”

Who are your design heroes? 
“ Claude Montana, Halston, Giorgio Armani, Anouska Hempel and Tadao Ando.”

What’s your favourite cultural hotspot in the capital?
 “Right now, it’s got to be my bedroom.”

In five years’ time I will be                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

······ Some favourite bits of press which we try to live up to ······

“Like an experienced writer, Stephens has been playing with the language of formal dressing, the vernacular of sportswear, the vocabulary of womenswear. The result is an accomplished and imaginative collection that achieves a sophisticated and elegant look without ever being boring, formal or traditional, without ever appearing too dressy or too fashion. This innovative combination of street style and formal elegance makes askalapa one of London’s best designer labels.” Peppe Orru, Collezioni 2006

 "The creations of askalapa communicate a distinguished comfort, an air of serenity, as if the slightest gesture of the person wearing them were enough to radiate elegance. askalapa represents another turn of the screw in elegant modernity as a clear example of the simple, of the strength of cuts performed with care and attention to detail in collections charged with a contemporary attitude. Design with pure cuts, clean and forceful colours, the absence of prints and stridency, all orientated toward highlighting the personality of the person wearing them, without exaggerated displays of emotion. Perhaps for this reason it is one of the brands having the most impact on British Fashion today."